AL-KO Gardentech strengthens its sales structures in South East Europe
Acquisition of the Croatian garden machinery company Gardentech d.o.o.
Kötz – The German AL-KO Gardentech has taken over Gardentech d.o.o. based in Zagreb (Croatia) in order to strengthen its sales structures as of 1 October 2018. At the same time the company will be renamed as AL-KO Gardentech d.o.o.. The parties agreed on confidentiality regarding the financial terms.
Gardentech d.o.o. with its managing director Josip Frljuzec has more than 35 years of experience in the gardening industry. Thus he has longstanding, intensive and successful business relations with customers in sales channels DIY, specialized trade as well as importers. AL-KO Gardentech will now be able to serve markets in Croatia, Slovenia, Serbia, Bosnia and Herzegovina, Kosovo, Macedonia, Montenegro and Albania from its site in Zagreb. Managing directors of the new sales office will be Josip Frljuzec and Thomas Hoffmann (AL-KO Geräte GmbH).
“Establishing our own subsidiary will enable us to further develop all channels in South East Europe and, at the same time, consistently force the innovations of smart gardening and future battery technologies. This acquisition stresses the significance and importance of South East Europe markets. Furthermore, it is seen as a clear signal to trade and end customers since Gardentech d.o.o. has direct access to customers which may give further impetus for substantial growth. Combined with our high quality product portfolio as well as excellent service, we will further strengthen our international market position with AL-KO Gardentech d.o.o.,” says Dr. Wolfgang Hergeth, COO of AL-KO KOBER SE.
Following the acquisition of the New Zealand market leader Masport last year and the UK garden machinery supplier Rochford Garden Machinery Ltd. in August 2018, the acquisition of Gardentech d.o.o. is a strong signal that AL-KO Gardentech continues its ongoing positive business development.
The AL-KO KOBER SE
The AL-KO KOBER GROUP is one of the global players among the German medium-sized companies with its business divisions "Gardentech", "Air Technology" and "Automotive". It all started with founder father Alois Kober who set up his own business with a locksmith shop in Kötz, near Augsburg in 1931. Today the still family-owned company with more than 2.700 employees is meanwhile active at 30 locations all over the world. In 2017 the AL-KO GROUP reported a turnover of more than 300 Mio. Euros. Along with CEO Peter Kaltenstadler, COO Dr. Wolfgang Hergeth is member of the board of the innovative AL-KO KOBER GROUP.
The AL-KO KOBER GROUP is part of the PRIMEPULSE network.PRIMEPULSE is a dynamic investment holding based in Munich. Its focus is on investments in companies in promising business areas. The PRIMEPULSE Group portfolio currently covers the areas of IT, industrial automation, electronics, e-Business, automotive, air technology, and gardentech. A total of about 60 associated companies worldwide belong to the powerful PRIMEPULSE network. PRIMEPULSE pursues a long-term, value-oriented investment approach and sees itself as a strategic partner of its Group companies, actively supporting them in their growth ambitions. Behind PRIMEPULSE are Klaus Weinmann, Raymond Kober, and Stefan Kober, the founders of TecDAX-listed CANCOM SE with over 25 years of digital expertise.