18 Sep 2017 | Aeroventic
4.7
Bitzer compact with a new look

Sindelfingen,14 September 2017. New look, same standards: BITZER has revamped the look and layout of its BITZER COMPACT customer magazine. No longer published in print, COMPACT is now only available in digital form.

BITZER is changing with the times and that also applies to its media, which is why the company has revamped its BITZER COMPACT customer magazine. Instead of a print issue, customers will now receive a digital glimpse into the world of BITZER three to four times a year. ‘The new format offers our customers lots of benefits,’ says Patrick Koops, Head of Public Relations at BITZER’s headquarters in Sindelfingen. ‘Our readers can share content directly via social media and contact the editorial team with just a click of the mouse. The development process has accelerated internally, as we no longer need to plan in time for printing and dispatch. We’re also more flexible in terms of the design and can take advantage of all media channels, meaning we’re able to share information with our customers in an exciting format.’

Holding on to what works

Despite all the visual changes, one thing has remained the same: the standards. ‘As always, we would like to inform our customers about relevant topics in our industry in a high-quality, easy-to-understand format,’ says Koops. ‘Our readers will therefore continue to find lots of general topics such as independent studies and training opportunities, as well as questions about the future of refrigerants and interviews with experts in our customer magazine. We’re already planning the next issue of COMPACT. Now that the process is faster, we’re hoping to be able to provide our readers with another issue this year,’ he adds. ‘And, of course, we’re always happy to hear your ideas and suggestions for topics. Simply email us at press@bitzer.de.’

What is aeroventic?
  • What is aeroventic?

    Aeroventic is an international solution dedicated to HVACR industry. It has been designed to create an opportunity for both producers and distributors to present their business value and products worldwide. One system allowing for global reach.

  • Company profile

    Build your company value and present your competitive advantage.

    Share your catalogues, software selection programs and all business facts you consider important.

  • Product virtual showroom

    It is a great place to present all your products at once effortlessly.Each product is equipped with an option "Add to inquiry" for customer convenience. A customer sends an inquiry directly to you.

  • News & information channel

    Basically speaking, aeroventic is an equivalent of offline trade fair where you present your company and products, distribute catalogues, make contacts and develop your business.

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