Introducing Calorex’s new brand identity
Our business has evolved over the years, but since our acquisition by Procuritas Capital Investors V in January 2016, which saw Calorex become part of the Dantherm Group with Dantherm A/S and then later Master and Aerial, a need to refresh our logo to reflect who we are today has become more apparent.
The Calorex logo hasn’t changed in approximately 40 years and this news marks the most dramatic change in our visual identity since we launched as a company.
With the support of Sean McKay, Managing Director of brand identity and creative design agency Beyond Media, we believe that we have chosen a new design that reflects a more modern look in the modern world.
A new symbol, which is to represent energy flow, will be present on all our products and will give us a more distinguished look in the UK and across the world.
“Our new logo will better communicate what Calorex stands for today and into the future,” said Anne Guerrero, Marketing Manager at Calorex.
“Recent changes within our organisation have expanded Calorex’s capabilities and reach, and there was a need to see our identity upgraded to reflect those changes.
“The new logo represents a forward-thinking organisation that keeps us on par with our competitors and projects a stronger brand image.”
Torben Duer, Dantherm Group CEO, said: “The new Calorex logo is part of the ongoing Dantherm Group branding that will help establish our plans and vision for the whole organisation going forward.
“The Calorex brand is instantly recognisable, but after 40 years it was now time for that to embody the company we will become in the future.”
Our new logo is already visible on all digital channels and will become a permanent feature on all Calorex products over the next few months.