Meaco launches UK TV campaign
Meaco are promoting the benefits of using a dehumidifier to reduce humidity, condensation and damp problems with a series of national TV commercials – have you spotted them?
Starting November 2017 Meaco will be rolling out a £100k advertising campaign to promote and showcase its dehumidifiers through retail, TV and online channels. The campaign aims to show how Meaco dehumidifiers can be used to solve the issues of condensation, damp and mould to create a better environment for the family. The campaign will start with the 12L Low Energy dehumidifier, with the adverts hosted on the following channels: ITV Channels, Comedy Central, Discovery and Food Network, with the potential to expand to Boomerang, Cartoon Network, Cartoonito and More4.
“As well as supporting our retailers, we are reaching out to families to show that they do not have to put up with damp, mould and condensation issues during the British winter, and that a Meaco dehumidifier can make the home a drier, warmer, healthier and nicer environment for their whole family” commented Chris Michael Director of Meaco talking about the campaign. “Dehumidifiers have not appeared on television for a very, very long time now and we are delighted to be the company to bring them back and lead the way. This is all part of Meaco’s plan to move the dehumidifier market forward both in terms of innovation and awareness. ”
The TV campaign will highlight the awards Meaco has already received from both Which? and the Good Housekeeping Institute, demonstrating that Meaco is a trusted and quality brand with a proven track record. The commercial for the award winning DD8L Zambezi, Meaco’s newest model, launched in 2016 after three years of intense research and development, will highlight Meaco’s relationship with the David Shepherd Wildlife Foundation. For each sale of a DD8L Zambezi, Meaco donates to the DSWF supported Elephant Orphanage. To date, Meaco have donated over £21,000!
You can watch the Meaco TV advert via Youtube below: