SK TUOTE OY’S NEW NAME IS VILPE OY
SK Tuote Oy, the manufacturer of VILPE® products, has officially changed its corporate name to VILPE Oy. SK Tuote is a Finnish family business which has developed and produced ventilation and roof products for years. The products have long been marketed under the brand VILPE® and the corporate name was changed in order to facilitate the association of the VILPE® brand with the manufacturer.
According to a survey conducted by Taloustutkimus (2015), up to 96 percent of all roof installers and roof builders associate SK Tuote’s products with the VILPE® brand.
– This name change brings clarity to our business. Now the company’s corporate name will be visible on the VILPE® products that we manufacture. The brand awareness of the VILPE® is much higher than the awareness of SK Tuote. In the future, we want to focus more on developing the VILPE® brand. In addition, the new name better supports our internationalization strategy, says Sales Director Tuomas Saikkonen.
The company will continue operating as usual. The name change should not cause any inconvenience to customers nor partners. SK Tuote will still remain as the auxiliary trade name of the company. The corporate name was officially changed to VILPE Oy on September 7th, 2018.